Why it looks like this.
Every site says something before you read a word of it. Here's what I wanted this one to say, and the small rules that keep it saying it.
The letters aren't drawn. They're the paths between the beds.
A garden, seen from above
The mark is a green disc with a J and a K cut out of it. The solid parts are the beds. The letters are the paths between them.
So you don't really draw my initials. You walk them, which is roughly how this site works too: you wander from one idea to the next and see what's growing.
The K's leg ends in a curl that turns back on itself and stops before it closes. That's my curly hair, and it's also a tendril still reaching for something. It stays open on purpose. Nothing here is finished.
It took six tries
Most of them were wrong in a useful way. Tap one to see it.
What the garden is about
Plants are the metaphor. These five are the point.
Curiosity
Following an idea wherever it goes, including off the path.
So: the logo is literally made of paths. Notes link to each other, and there's a map for wandering instead of navigating.
Care
Tending thoughts instead of publishing them as finished opinions.
So: every note carries two dates, planted and last tended. A yellow dot means I touched it in the last two weeks.
Growth
Letting beliefs change, and leaving the evidence lying around.
So: the curl in the mark never closes. Old notes go grey instead of disappearing.
Personality
A real person behind it, with a family and a playlist.
So: the mark is my initials, not a stock leaf. There's also an MP3 player like the one I had as a teenager.
Restraint
Character without decorating every inch.
So: one mark, one colour at a time, one loud thing per screen.
The line that started it
धीरे-धीरे रे मना, धीरे सब कुछ होय। माली सींचे सौ घड़ा, ऋतु आए फल होय।
Slowly, mind, everything happens slowly. The gardener pours a hundred pots of water, but fruit comes in its season.
Kabir, 15th century
A hundred pots of water, and you still don't get to pick the day. That's how most of my ideas grow, so that's how the site works.
What it's made of
The everyday colours
#F4F1EA#1A1916#6B675E#22442FThe rare ones
#fd5183#FDE837They never share a box. Go ahead and check.
The type
Fraunces
My name, titles and quotes. It's a little wonky on purpose. That's a real setting, and it's called WONK.
DM Sans
Everything you need to read quickly: body text, dates, buttons, the nav.
Handwriting
Allowed in three places on the whole site. One of them is at the bottom of this page.
Where you'll see the mark
Rules I gave myself
- If in doubt, take something away.
- One loud thing per screen.
- The mark is one colour, always.The paths show whatever's behind them. Filling them in would be like paving the garden.
- The curl never closes.
- Nothing moves without a reason.The gate on the home page swings open because it's a door. The dots up top walk because paths are for walking.
- Pink and yellow are never words.
- Old notes go grey. They never disappear.
- No dark mode, no trackers, no cookie banner.
This page will change too.